Are you telling a story in your business?

You have a personal story to tell in your business! How do I know? Because if you're reading this blog, it means that you want to help people and make a difference in the world, and that only comes from having profound personal experiences, that have awakened a desire for transformation within you. Too many business owners HIDE from telling their personal story instead of embracing it. 

 Communicating your story, your struggles, and your experiences is one of the huge advantages that you have over mega-brands like Wal-Mart or Coca-Cola. While you may not have millions of dollars to plaster ads all over the known universe, you have something more powerful, which is your ability to individually connect with your consumers, by letting them know that you’ve been right where they are.
Almost every time I see a business that is struggling to generate enough revenue or serve clients in a way that is meaningful it is because the owner of the company has disregarded their personal story in exchange for boring and safe marketing. Or they are writing their marketing copy and presenting themselves just like every other professional in their industry. How can people pick you, out of all of the other professionals in your industry to work with, if you don’t let them know about exactly what makes you different, special, and uniquely qualified to serve them? Answer: they can’t.
When you open up about where you’ve been in an honest way there’s also one more really big effect, which is that it provides consumers with a powerful justification for spending money with you. Right or wrong, most of us feel the need to justify spending money on things. When someone can connect genuinely to your personal story, they are able to experience a deep pull that says, “Yes, I need to invest with this person.” This enables clients and customers to spend higher amounts with you, even when it may not be the most realistic thing to do. 
Sharing your story isn’t about splashing your energy all over the world, nor is it about sharing every single personal detail of your life with your clients. You also want to make sure that you aren’t sharing your story in a way that makes your business all about you. You must remain crystal clear of the benefits that working with you, or buying your products, will produce for your clients. That said, there are several ways to frame your personal story so that clients are able to relate to you, and make the decision that they would like to continue learning about your business, and eventually possibly hiring you. 
This is an excerpt from my book, out July 30th, called "The Conscious Entrepreneurs' Guide to Creating Wealth." 
If you'd like to get a copy - post a comment below - and my team will reach out to you when it's available!

Views: 26

Comment

You need to be a member of OMTimes Writer's Community to add comments!

Join OMTimes Writer's Community

OM Times Magazine is a Holistic Green eZine with a Spiritual Self-growth Perspective for the Conscious Community.

Members


Forum

Rules Reminders for Article Writing 2020

Started by Omtimes Media. Last reply by Omtimes Media yesterday. 21 Replies

June 2020 Community Newsletter

Started by Omtimes Media. Last reply by Crystal Presence Jun 24. 3 Replies

Credibility and Reputation

Join our group of authors on Goodreads: http://ow.ly/tUyAM


Google+
Alterative Medicine Blogs - BlogCatalog Blog Directory
Blogarama - Spirituality Blogs
Follow me on Blogarama

Help Support Us In Our Work and Keep OM-Times Magazine Free For All!!!




Where to find us

Google+

Contextual Links

Free Web Directory - Add Your Link

The Little Web Directory
web-ref.org

mondotimes

Find Local News Worldwide

mediaowners

Who Owns The American Media

Follow Me on Pinterest
Merchant Processing Service
web directories
Submit Your Site To The Web's Top 50 Search Engines for Free!
PullDirectory.com - Add free links and articles.

Ciford Web Directory

alarmg4s
SubmissionMonster.com

© 2020   Created by Omtimes Media.   Powered by

Badges  |  Report an Issue  |  Terms of Service

Omtimes writer's community