One of the most important questions asked by yoga teachers is how to attract students. It is possible for a yoga teacher to do everything right and not have a sufficient number of students. It can be frustrating. People who want to take yoga classes can usually choose from many different studios. The key to yoga marketing success is often not working harder, but being more creative in developing strategies to obtain new students.
In-person or online challenges are excellent ways to create excitement for yoga. A challenge can be big or small. They can be done online, or they can be run in person. Some instructors have had success with a daily pose challenge and more. It's important to have a reward for those who complete the challenge. Provide a way for students to share their success.
Those who teach in-person classes can get known in a community by offering some classes for free and others at a discounted price. Many people have had success by offering free classes of yoga at a park. Others have taught discount classes at a local community center. Some have even teamed up with a local brewery to teach yoga during happy hour and more. Free classes can draw in a lot of people and if they like your teaching style, they will sign up for your studio.
A good way to reach a large audience quickly is to teach yoga at local events. A quick google search will reveal if any wellness festivals will happen near you. These festivals often have teachers who volunteer their time to teach a variety of different classes. It is an excellent way to promote yourself and connect with others in the yoga community in your city.
Many people have had success by getting a feature article written about them in local media. Contact editors of local newspapers to see if there is a section that focuses on local businesses. It's also possible for a community to have a social media account that provides reviews of fitness and wellness businesses in the area. Ask how they choose to do features. You can tell them about your business and yourself and explain why you would be good to write about.
People know that yoga is a great experience that is often better with friends. Offering paying students an opportunity to bring a friend for a free lesson has helped grow many yoga classes. Some permit their students to bring a new friend for an entire week. It may also be a good idea to offer a special partner yoga class. The most important thing for attracting new students is just getting them through the door.
It's important to reward everyone who helps to share information about your yoga class. Some have offered a chance to get a 6-class pass for posting an online review. It is important to take the time to thank all those who help with your marketing efforts.