If you’re like most yoga instructors, you may find that the time and energy required to run your yoga class can be draining and overwhelming at times. It can be especially challenging to figure out how to quickly bring in new clients so your small business can become profitable. Luckily, there are plenty of ways to attract more clients to your class without sacrificing your time or energy.
Social media is one of the most effective ways businesses can connect to their clients - both new and returning clients. If you've yet to use social media for yoga marketing, the good news is that it's quite easy. Start by being genuine and sharing information to connect with an initial group of followers. You can post routines or specific recommendations about different poses for different pain points that your students frequently have. You can also share details about new classes on Facebook, share links on Twitter, and offer discounts and behind-the-scenes sneak peeks on Instagram.
An excellent way to attract new students is through referrals and word of mouth. Ask your current students how they found out about you and ask them to continue to spread the word to their friends and family. Letting your students know that their referrals are important will also encourage them to let others know about you.
You can also offer special discounts or incentives for referring friends with a referral code. If you do things right, you’ll soon have more clients than you can handle!
Advertising on search engines such as Google is a great yoga marketing strategy. In addition to paid advertising, you can get advertising without paying for it by creating content that will show up on search engines when potential clients search for information about yoga or yoga studios in your area. One key to ensuring your content shows up on the search engine is through SEO (search engine optimization). Create a website with content that is optimized for keywords related to yoga classes, then advertise your services via a search engine. Using keywords like "yoga studio near me" or "affordable yoga classes in my city" in your landing page content, blog copy, and backend code will help to attract your new clients.
Spreading the word about your new business is a journey. It takes some time to find people who enjoy attending your classes and to educate them on what they're signing up for. One of the best ways to make this happen is with targeted outreach by showing up to neighborhood events and offering free samples of your offerings. With on-the-spot yoga demonstrations, you'll be sure to turn heads and find curious potential customers.
With a little self-promotion and business savvy, you can easily get the word out about your yoga business. These four tips will help you find more clients for your yoga class and bring in the money you need to sustain your passion project.