If you are a business owner, therapist, store manager, seller or you work in a company that allows clients to visit your offices, then you might
have already noticed how important it is to play music in the background. Music
is a major aspect if you wish your customers behave in a specific way when you
try to sell or convince them to your products or services.
According to the research conducted by Performing Rights Society organization in the United Kingdom, music plays major role in clients’ behaviour. When the slow music was played,
clients spent more time in the stores and spent more money on the products,
whilst the upbeat music allowed customers to buy less and walk through stores
The results of this research show that if you wish your customers to stay longer in your shop and buy more products, you should consider playing slow music in the background.
However when client is stressed, in a bad mood, not feeling well, they also wont be able to spend any time or money in your shop. In fact the best option would be to help them feel very much welcomed by
allowing them to feel de-stressed and relaxed. The best slow music to play at
that time would be the one which put the person in the alpha state and would
help them relax.
If you are a therapist and have never used music before or used not the proper one, then you know how difficult it is to gain new and happy clients that would recommend your business to others. The key to
success would be the combination of your skills and the excellent background
Nancy Flexman, shop owner from Ireland was looking for the perfect music to play in her store. This is what she reports: “For over ten years I have been looking for music to play and sell
in my health food shop. I have tried three of the “systems” available
that customers can press a button and hear a selection of the music. Selections
of music were also played automatically. After a short time, the musical
selections, regardless of whether we liked them at first, became intensely irritating
to me and my staff. The last system we had gave you the option of changing
the pause time between selections. The staff quickly copped on, and
increased the pause time to the maximum, and also “forgot” to turn the unit on
frequently. I can’t say I blame them.
I was looking for an alternative when I saw that Patrick Holford recommended John Levine’s Silence of Peace to help generate alpha brain waves. It appealed to me because of the research. This was more than just
pleasant music—I hoped it would be therapeutic in my shop and offer my
customers music that would be good for their health and well-being. Ordinarily
I would not be able to work with music playing, but because of its unstructured
nature, I found Silence of Peace unobtrusive and centering. I tried it
out in the office, and the others working there found the same. I
purchased three other titles. My husband and I particularly liked Silence
of Spirit for relaxing at bedtime.
As an experiment, I put all the tracks I had on a play list on my MP3 player, plugged it into speakers and played it in my shop. The staff liked it, but didn’t find it at all annoying or intrusive, even after it was
played over and over for the whole day. I think it creates a positive ambience
without calling attention to itself. Hmmm, I wonder if that is why we
seem to be having fewer awkward customers…”
To sum up: perfect choice of the music played in the background would bring more happy customers to your business and would increase your business profits.
For more information how alphamusic of John Levine can help your business, please visit www.silenceofmusic.com