It’s not uncommon for a lot of yoga studios to get a lot of new students, but then they find that those students often only come for one or two classes. You can keep this from happening by figuring out ways to encourage your new students to commit to a membership at your yoga studio. There are many different options out there. Just look for the ideas that fit your studio best.
New students are more likely to sign up for a membership if they feel like they are getting a really good deal. This is why you should entice them with a special. You can do things like offering to give them a discount for enrolling in a certain number of classes or letting them bring a friend to try a class for free.
As a busy studio owner, you probably have a limited amount of time to reach out to your new students to try to get them to commit to a membership. However, you can find businesses that offer marketing help for yoga businesses. This marketing utilizes a variety of different techniques to effectively reach new students. They include things like sending them a flyer or an email. The nice thing about this type of marketing is that you can do mass marketing and send this information to a lot of new students at one time. It’s an easy way to reach a lot of individuals that have shown interest in your studio as it won’t take a lot of time or effort on your part.
You can get new students to commit to a membership by making sure that you are offering classes that they are actually interested in. Talk to them to find out what kinds of classes they want to take, and let them know which classes may be a good fit for them. If you find that a lot of your new students are interested in taking a class in something that you don’t offer, you may want to consider starting this type of class as well.
Classes that are out of the box or that offer something most yoga studios don’t also help draw in potential members. For example, you might want to offer a series of free or low-cost outdoor classes for the community during the spring and summer months. You could also offer a couples class, a prenatal or kids class, or classes focused on specific goals, like flexibility or strength. When potential members see you targeting your classes, they’ll be more interested in becoming a member.
Merchandise with your logo on it is a great way to build recognition for your studio and also to build a community of your members and staff. Your students want to feel welcomed into your community, and everyone likes getting something for free. You may be surprised at how many new students you can win over just by offering them a free shirt or lanyard.
However, promo items have evolved. No longer are people just looking for a cheap pen or a keychain that will fall apart. Make sure that the free item you offer them is good quality and made to last. This shows that you’re willing to invest in your members.
If you are finding that it’s a struggle to get new students to commit to a membership at your yoga studio, there are plenty of things that you can do. You may have to utilize a few different strategies in order to increase the amount of members that you have.